Fixitfaster Branding & Website
Branding & Visual design
Project Overview.
With Fixitfaster pivoting and about to start heavily investing in their marketing strategy they needed a brand refresh and re-designed website to stand out in the busy home services space.
My Role.
I led the redesign of Fixitfaster as the sole designer. I was responsible for carrying out all branding, information architecture, wireframing, prototyping, user testing & visual design. I worked closely with the relevant stakeholders & development teams through this project.
The Problem.
The key issue was that Fixitfaster had an identity crisis. As you can see from the original style guide below it was a complete swath of colours and text styles that did not compliment one another. There was no clear voice & tone and the copy contained too many insider phrases (i.e. ‘finders’ & ‘fixers’) which new users didn’t understand. There were also numerous UX issues on the original website. Most of these stemmed from Info architecture issues.
Old Style Guide
Old Website
Old App Store Screenshots
New Website.
Home page
Business Home page
Business Features page 1
Pricing page
Download page
Other Deliverables.
App Store - Consumer App
App Store - Service Provider App
Marketing Material
Style Guide.
